So if you sell products to middle-aged men, but your Instagram Insights tell you that most of your followers are young women, then you perhaps need to alter the balance of the content you share. There is little point investing high energy into making Instagram posts to people unlikely to purchase your product. Perhaps the most important use is to check that your Instagram followers actually match your target audience. You can use this data in multiple ways, including determining when your audience is most likely to be online. You can build up a good picture of what your typical follower looks like. Instagram Insights provides you with comprehensive details about your followers. It is incredible how much detail you can learn from this free analytics tool. We mentioned above that you could learn when the bulk fo your audience uses their Instagram app from your Instagram Insights. It is far more likely to show a more recent post to somebody than the post you made 12 hours ago unless that person has demonstrated a clear affinity with your postings. Instagram uses a sophisticated algorithm to decide the order in which it serves posts to people, and timeliness is a significant factor. Your followers might be night owls and react better to Instagram posts at 11 pm than they do to an 11 am post. If you want maximum engagement, you need to discover the personal features of your audience and play to your strengths. They don’t reflect the nuances and local factors that affect your business. They split their results by industry and found the best times (presumable standardized to a single timezone) to be:īut, these are, of course, averages. It can be hard to compare times when some are expressed EST and others in CDT.ĬoSchedule went one further and analyzed the results of 25 studies to find the best posting times on every major network. These studies also demonstrate the importance of recognizing different timezones. Hubspot believes the best time to post on Instagram is between 2 pm and 3 pm CDT, but goes even more granular and defines the overall best times as being 5 am, 11 am, 3 pm, and 4 pm on Thursdays. If you are unsure about that, check your Instagram Insights to learn more about the nature of your audience.įactors That Affect the Best Time to PostĪccording to Later’s research, the best time to post on Instagram is between 9 am-11 am EST. You just have to enter your Instagram name into our tool and tell us where most of your followers live. Think in terms of their timezone rather than your own. Just because you live in one place doesn't mean that your audience does too. It can be easy to forget that your audience isn't all like you. And it makes a big difference if most of your followers live on the East Coast, observing the Eastern Timezone, or in Los Angeles going by PST Time. Even if most of your audience lives in one nation, such as the United States, they probably span multiple timezones. Some are very localized, living in a relatively small area. We have a new tool that can help you finds the best posting times for your audience. Our New Tool to Find Your Best Times to Post Based on Your Most Active Followers’ Time Zones Focus on the Behavior of Your Target Audience.Creators Can Gain Insights from Instagram Creator Studio.Factors That Affect the Best Time to Post.Our New Tool to Find Your Best Times to Post Based on Your Most Active Followers’ Time Zones.
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